The better-for-you snacking company Trubar sold off No B.S. Life to an undisclosed third party.WHO: Launched in 2016, No B.S. was founded to provide consumers an all-natural and environmentally friendly alternative to the excesses of the beauty industry. The company’s products are made with potent, plant-based, and scientifically proven natural ingredients and—unlike other skincare solutions—with absolutely no harmful chemicals like parabens, sulfates, or phthalates, and no synthetic fragrances.Trubar Inc. is a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients.WHY: Earlier this year, the company completed its exit of its cannabidiol (CBD) business. The sale of Seventh Sense follows its decision to cease operations of its PureKana business. The divestiture of No B.S. Life further streamlines and focuses its product portfolio.IN THEIR OWN WORDS: Erica Grossman comments, "The sale of No B.S.'s business marks a continuation of our efforts to align our corporate identity with the brand driving our growth, Trubar and our commitment to scaling a standout brand in the better-for-you snacking space."DETAILS:The unnamed buyer is described as an arm’s-length third party.  Terms of the transaction terms were not disclosed.Proceeds from the deal will be used to settle outstanding obligations, with any remaining funds to be distributed to No B.S. Life, LLC, members.In 2021, PureK Holdings Corp. and its PureKana subsidiary acquired all of the issued and outstanding membership unitsof No B.S.